Abstract: "Interested in Product Analytics? The field of data science has been rapidly expanded in recent years, with much of the growth in product analytics. Data scientists are coming from a variety of backgrounds, many without prior experience dealing with human behavior.
Domain knowledge is vital to defining a metric/outcomes, feature selection and building a model. What’s unique about human/user data? A lot of things – social processes are complex, undefined and context matters. Join this engaging workshop with Joanne Rodrigues where she discusses tactics for exploring social processes. She’ll explore practical techniques for dealing with user data demonstrating them through entertaining examples and focusing on the future of social data. You'll leave the session with a heightened appreciation for social data and an excitement to apply what you learned. "