Abstract: External data enhances customer analytics (first-party data) and helps you understand customer behavior and trends. It assists in mapping a full customer journey across multiple channels and platforms.
A big challenge with understanding customers is that organizations only see limited customer information when they visit your site or make a purchase. That information does not explain why they bought an item or more importantly, how do you reach more of them.
Attend this session to learn how enriching your internal customer data with external data improves customer experience and acquisition initiatives by providing a complete view not captured in internal data.
Bio: Victor Ghadban has over 20 years of experience in AI and ML, starting at FICO where he was involved in Fraud Predictive Analytics for the credit financial sector and automated credit application workflow engines. then he moved onto Criminal Justice Analytics, after which he focused on Housing Analytics and most recently Victor was field CTO in AI/ML for Hewlett Packard Enterprise, and now he is the Head Field Data Scientist at Explorium, working on his passion and pursuit in evangelizing the importance of data enrichment and AI to help enable customers everywhere.