Carlos Trujillo
Principal Data Scientist at Wise
Bio Coming Soon!
All Sessions by Carlos Trujillo
Virtual Only: Bridging Causal thinking and Media Mix Modeling
<span class="etn-schedule-location"> <span class="firstfocus">Machine Learning</span> <span class="secfocus">Intermediate</span> </span>Discover how Bayesian causal thinking can revolutionize your marketing strategy. In this talk, you'll explore the powerful links between Directed Acyclic Graphs, Structural Causal Models, and the Data Generation Process to build models that do more than just predict—they reveal the true causal forces behind media effectiveness. Learn how to transform media mix models into potent causal inference tools that estimate counterfactuals and gauge the impact of your media investments, all while refining your insights through Bayesian inference. Walk away with actionable strategies to drive more informed, causally grounded marketing decisions.
Virtual Only: Bridging Causal thinking and Media Mix Modeling
<span class="etn-schedule-location"> <span class="firstfocus">Machine Learning</span> <span class="secfocus">Intermediate</span> </span>Discover how Bayesian causal thinking can revolutionize your marketing strategy. In this talk, you'll explore the powerful links between Directed Acyclic Graphs, Structural Causal Models, and the Data Generation Process to build models that do more than just predict—they reveal the true causal forces behind media effectiveness. Learn how to transform media mix models into potent causal inference tools that estimate counterfactuals and gauge the impact of your media investments, all while refining your insights through Bayesian inference. Walk away with actionable strategies to drive more informed, causally grounded marketing decisions.